Park & Battery
Park & Battery is a global brand, marketing, and content agency renowned for creating impactful strategies that drive business growth. Recognized as Adweek’s 2024 B2B Agency of the Year and ANA’s Agency of the Year for two consecutive years, they specialize in delivering comprehensive solutions from brand development to go-to-market strategies. Their approach combines creativity with strategic insight to produce award-winning campaigns that resonate globally.LinkedIn Profile – Overview of services and recent updates.
Blog – Insights on marketing and business perspective.
Awards & Recognition – Details on industry accolades and achievements.
Quick Wins with Experts: The Content Audit No One Does — Is Your Brand Actually Useful to Buyers?
In this 13-minute episode, Janine Johnson, Partner Marketing Manager at NetLine, sits down with Greg Cavaluzzo, VP of Integrated Marketing & Media at Park & Battery, to challenge the status quo of B2B content. They explore why so much content fails to resonate, how to balance data with creative instinct, and what a brutally honest content audit should look like. From overlooked formats to must-retire assets, this fast-paced conversation delivers actionable insights for marketers who want their content to actually help—not just sell.
