Vende
Vende is a B2B Pipeline Growth Agency that helps mid-market companies accelerate revenue by aligning marketing, sales, and RevOps around the buyer journey. With over 20 years of experience, our team combines strategy, systems, and execution to build high-performing go-to-market engines that scale. We partner with growth-minded marketing and sales leaders to deliver full-funnel programs that attract ideal customers, convert interest into qualified pipeline, and close more deals, faster. As part of our full-funnel approach, we integrate content syndication into multi-channel programs to expand reach and drive engagement across buying groups. We use it strategically to surround target accounts and deliver the right message to the right persona at the right time. From go-to-market planning to pipeline optimization and revenue acceleration, Vende helps B2B companies build momentum with the modern buyer and drive measurable growth.About Vende – Learn more about their team and approach.
Services – Overview of their digital marketing offerings.
Resources – B2B Growth Library
In this edition of Netline’s Quick Wins with Experts series, Janine Johnson and Paul Slack discuss the evolving marketing landscape, particularly focusing on B2B marketers’ challenges in effectively following up with leads. They explore the changing buyer journey, the importance of understanding account-based marketing (ABM), and the role of AI in enhancing lead management. The discussion emphasizes the need for marketers to adapt their strategies to meet buyers where they are and to provide valuable information throughout the buyer’s journey.
